ITC Murska Sobota is a non-profit Business Support Organization located in the North-Eastern part of Slovenia, with a vision to foster cross-sectoral innovation and implementation of novel technologies and ICT in rural-based sectors. Aiming at bringing together target groups (such as SMEs, food system actors, farmers and other rural actors) and turning them into being ‘’Smart’’, thus creating a unique Europe-wide innovation-based eco-system, supporting the shift towards more resilient, healthy and environmentally socially, economically sustainable rural areas.